Salt Spring in the City II –March 27th-29th Vancouver, BC

This year's Ad Campaign. 
Art Direction + Branding + Design ©Zandra Stratford

Photography - Billie Woods
Model - Sydney Kazakoff
Hair and Makeup - Culture Studio
Pow the Adorable Car - Andrea LeBorgne
Art Director - Zandra Stratford
Fashion Stylist - Deanna Milligan
Production Assistant - Rachel Hughes 
Best Boy - Seth Hughes (2 yrs.old)

Poster Art

Website design

Website design

Ad Flyer

Salt Spring Kitchen Co. Branding + Package Design

Photo by Melinda Divers
Photo by Melinda Divers

Salt Spring Kitchen Co. specializes in small batch artisan preserves. Melanie's jams are hugely popular and sought out at our Saturday Market. She has recently started to sell her jams in retail locations off island so it was time to rebrand the company and have a label designed with nutritional standards and French translation.

Arrow and Steed Branding Project

My lovely friend Mel wanted to rebrand her store into something that felt more authentic and represented some important values that were missing from the story. Authenticity, Play, Heritage, Community, Reclaimed & Repurposed, Handmade & Local. *there may be more...

The shop has been open for a soft launch, since Saturday (grand opening planned for May Long weekend) and the community is full of positive feedback and support. There are still some things to finish up like signage and a little bit of painting, but the simple paint palette plays wonderfully with the large windows, and industrial wooden beams. Best of all, the amount of light that comes into the place is befitting to the light-filled beautiful shop owner, and her wonderful, full-of-life family.

There will be a website at some point too, and if you happen to be on island, please drop in and see for yourself.

121 McPhillips Ave #3
Salt Spring Island, BC
V8K 2T6

Phone: 250 . 537. 2330